Job Description

Company Overview:
Since 2019, Apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognizes the challenges in early-level hiring, Apna has rapidly grown to become India's fastest unicorn in 2021 - achieving this milestone in just 21 months.Backed by marque global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionising livelihood creation across India.
Role Summary
We are looking for a marketing leader to drive growth, liquidity, and brand outcomes for Apna's Job Marketplace. This role owns both sides of the marketplace--candidate acquisition + employer demand--and is accountable for building repeatable, scalable, and cost-efficient growth engines.
Location: Bengaluru (WFO - Onsite)
Function: Growth & Marketing
Reports to: CEO - Job Marketplace
Requirements
Key Responsibilities

• Marketplace Growth: Drive balanced growth across jobseekers and employers to maintain healthy marketplace liquidity and reduce CAC.
• Brand & Communication: Define sharp narratives for blue/grey-collar segments; build high-impact ATL/BTL and digital funnels.
• Performance & Lifecycle Marketing: Own performance, retention, CRM, and referral engines to maximize activation, engagement, and repeat hiring.
• Integrated Campaigns: Lead end-to-end campaigns for category creation, new city launches, and seasonal hiring spikes.
• Market Intelligence: Build deep understanding of user psychology and hiring behaviour across India's mass market workforce.
• Cross-Functional Leadership: Partner closely with Product, Growth, Sales, and Operations to unlock outcome-driven programs.
• Team & Agency Management: Manage and scale a high-output marketing team; oversee agencies for creative, media, and research.
• Data-Led Decisioning: Use analytics and experimentation to drive ROI-first execution and continuously improve funnel metrics.

What We're Looking For

• 10-12+ years in growth/performance/brand marketing, ideally from high-scale consumer internet or marketplace businesses.
• Strong understanding of blue/grey/white-collar customer behavior and mass-market distribution channels.
• Proven ability to build and scale 0?1?N growth engines with sharp ROI discipline.
• Experience leading multi-functional marketing teams (performance, brand, CRM, content).
• Strong analytical decision-making, experimentation mindset, and comfort with rapid iteration.
• Exceptional stakeholder management and ability to influence cross-functional teams.

Why This Role Matters
You will shape the growth trajectory of India's largest job marketplace and unlock the next phase of scale, brand, and marketplace liquidity for millions of workers and businesses.

Skills Required