Job Description

?Head - Marketing

Position Title: Head - Marketing

Reports To: Chief Executive Officer (CEO)

Location: Head Office (with travel to stores, agencies, and partner events)

Function: Marketing - Brand, Digital, Customer & Growth

Employment Type: Full-Time / Permanent

Role Purpose

To lead the marketing function for a fast-growing modern organic retail business, driving

brand growth, customer acquisition, retention, and category leadership. The role requires a

strategic marketer with deep experience in FMCG and e-commerce, capable of blending

traditional brand-building with performance-driven digital marketing. The Head of Marketing

will oversee end-to-end brand, product, and customer lifecycle strategies across retail, digital,

and omnichannel formats.

Key Responsibilities

1. Brand Strategy & Positioning

Define and evolve the brand architecture and messaging for the organic product portfolio. Develop high-impact brand campaigns that drive awareness, trust, and differentiation. Ensure consistency in tone, visual identity, and positioning across all channels.
2. Digital Marketing & Performance Growth

Own end-to-end digital marketing strategy including SEO, SEM, social, email, content,
influencer, and affiliate programs.

Lead e-commerce acquisition and retention campaigns with ROI focus (CAC, ROAS,
LTV).

Deploy marketing automation tools for CRM, remarketing, and customer lifecycle
engagement.

3. Retail Marketing & In-Store Experience

Develop in-store communication strategy (POS, promotions, loyalty programs). Plan and execute regional and national activations to drive footfalls and conversions. Work with merchandising and retail ops teams to align marketing efforts at store level.
4. Category & Product Marketing

Support category managers with product launches, pricing strategies, and packaging inputs. Design GTM plans for new SKUs across retail and digital channels. Champion the sustainability and health narrative in product storytelling.
5. Customer Insights & Analytics

Leverage analytics tools and market research to identify trends, opportunities, and gaps. Track marketing KPIs: brand awareness, customer acquisition, NPS, churn rate, CLV. Use insights to drive personalization, loyalty, and omnichannel campaign planning.
6. Agency & Budget Management

Manage creative, media, PR, influencer, and digital agencies. Own and optimize the annual marketing budget, ensuring measurable ROI. Negotiate contracts, deliverables, and performance KPIs with partners.
7. Leadership & Team Development

Build and lead a high-performing team across brand, digital, and retail marketing. Encourage experimentation, learning, and agile execution in the marketing function. Foster a purpose-driven, customer-obsessed marketing culture.
Key Interfaces

Internal: CEO, Sales/Retail Ops, Category, Product, Tech, CX, Finance External: Creative & Media Agencies, Research Firms, PR, Influencers, E-commerce
Marketplaces

Success Metrics (KPIs)

Brand Awareness & Consideration Customer Acquisition Cost (CAC) Return on Ad Spend (ROAS) Customer Lifetime Value (CLV) In-Store Footfall & Conversion Rate NPS and Customer Satisfaction Digital Traffic & Engagement
Ideal Candidate Profile

MBA in Marketing / Business from a top-tier institute 12-18 years of experience in FMCG, D2C, or modern retail, with strong exposure to
e-commerce/digital-first models

Proven success in building consumer brands and scaling growth through digital and
omnichannel strategies

Strong commercial acumen and experience managing high-impact brand budgets Passion for wellness, sustainability, and consumer-centric storytelling Excellent leadership, communication, and agency management skills
Job Types: Full-time, Permanent

Pay: ?5,000,000.00 - ?8,000,000.00 per year

Schedule:

Day shift
Application Question(s):

How many years of experience do you have within the FMCG industry?
Location:

Ahmedabad, Gujarat (Required)
Willingness to travel:

50% (Required)
Work Location: In person

Application Deadline: 14/07/2025