Job Description

Role: Marketing Head - General Trade
Experience: 10+ years of experience in marketing roles within the OTC/FMCG/ pharmaceutical industry
Qualification: B Pharma + MBA in Marketing
Therapy/Department: Rural distribution - sales
Industry Preference: OTC / FMCG/ pharmaceutical industry
Job Location: Sun House, Mumbai
Job Summary:
We are seeking a highly motivated and experienced individual to join our team as a Marketing Head. S/he will be responsible for developing and executing strategic BTL marketing plans for big and focus brands assigned to the retail team. The role requires a deep understanding of Retail/ Chemists/GT/MT/E-com ecosystem as well as HCP/ consumer/stakeholder insights. Strong point of sales activation understanding, Rx demand generation levers and good campaign management skills, and the ability to collaborate with cross-functional teams and external agencies. The ideal candidate should have a proven track record in OTC/pharmaceutical marketing, excellent communication skills, and a growth mindset. Zero to 10X scale up will be added advantage.
Areas of responsibilities:

• Develop and execute strategic marketing plans for assigned brands, aligning with the overall business objectives of gaining market share for Sun Brands
• Drive Big & Focus Rx brand's growth at point of sale, chemists' outlets.
• Create and effectively drive the detailing of Rx brands at chemist level
• Engage and drive positive support from chemist with the help of trade marketing & other stakeholders.
• Translate retail/chemists/HCP/consumer/stakeholder insights into effective marketing campaigns and initiatives
• Collaborate with internal teams and external agencies to develop and implement impactful marketing campaigns across various channels (including Retail, Chemists, Hospitals etc)
• Monitor and measure campaign performance, making data-driven adjustments to optimize results
• Collaborate with sales teams to align field-level activities with sales strategies and goals
• Monitor the effectiveness of field-level activities programs and provide recommendations for continuous improvement
• Analyze marketing performance data and generate insights to optimize future marketing initiatives
• Collaborate with business development teams to build business cases for future products and initiatives
• Stay updated on industry trends, competitor activities, and market dynamics to inform strategic decision-making
• Build and maintain strong relationships with multiple stakeholders, including internal teams, external agencies, key chemists , retailers and other relevant stakeholders
• Collaborate cross-functionally with teams such as Sales, Medical Affairs, and Regulatory to ensure effective progress and alignment with overall business objectives

Skills Required