Job Description

Job Profile: Head of Marketing

Division/Group: TT Lifesciences

Location: Andheri East (Mumbai)

Joining: Immediate - 30 days

Education: Bachelor's degree in Marketing, Business, or a related field; Master's degree is preferred.

Working days: Monday - Friday?(Sat and Sun fixed off)

Experience : 15 - 20 years

Company Website: https://www.ttgroupworldwide.com

Job Role & Responsibilities

Develop and execute

a comprehensive

marketing and lead generation strategy

that aligns with the company's business objectives.

Lead, mentor, and grow

a high-performing

marketing team

, fostering a culture of collaboration, innovation, and excellence. Work closely with

executive leadership

to establish

KPIs

and measure the success of marketing and lead generation initiatives.

Strengthen brand positioning

by creating a cohesive brand strategy across all marketing channels and touchpoints.

Oversee development and execution

of

creative campaigns

to enhance

brand awareness

and drive engagement with target audiences. Ensure all

marketing communications

are consistent with the

brand's voice, messaging, and visual identity

.

Drive lead generation

across multiple channels, including

paid media, SEO/SEM, content marketing, email marketing

, and partnerships.

Plan, design, and execute email marketing campaigns

, ensuring high deliverability, open rates, and conversion performance. Oversee the use of

email automation tools

and ensure proper

audience segmentation, personalization, and performance tracking

.

Optimize the customer journey

to increase

conversions

through landing pages, CTAs, retargeting, and other methods.

Develop and implement

strategies for

account-based marketing (ABM)

and

B2B demand generation

when appropriate.

Oversee digital marketing initiatives

, including website management, social media, email marketing, PPC, and influencer partnerships.

Lead cross-channel marketing campaigns

to drive

lead generation, pipeline growth

, and

brand loyalty

.

Utilize data analytics

to monitor performance, gain insights, and

optimize campaigns

continuously.

Collaborate

with the

content marketing team

to ensure content aligns with lead-generation goals and customer needs.

Support product launches

, create

value-driven messaging

, and oversee

sales enablement materials

development. Ensure

consistency in product messaging

across all channels and alignment with the brand's positioning. Use

data analytics

to

track, analyze, and report

on marketing performance, including

ROI

on lead generation activities.

Conduct market research

to identify

customer needs, competitors

, and

opportunities for growth

.

Leverage A/B testing, customer insights

, and analytics to make

data-informed decisions

and

optimize campaigns

for maximum results.

Develop and manage

the

marketing budget

, ensuring

cost-effective strategies

for maximum ROI.

Allocate resources

across channels and

prioritize initiatives

that deliver the highest impact.
Required Skills

Proven expertise in

digital marketing, lead generation, and brand strategy

. Strong understanding of

email marketing campaigns, automation workflows, and tools

(e.g., Mailchimp, HubSpot, Marketo). Hands-on experience in

email campaign optimization, A/B testing, segmentation, and analytics

. Strong

analytical skills

with a

data-driven approach

to decision-making. Experience with

marketing automation tools

(e.g., HubSpot, Marketo) and

CRM software

(e.g., Salesforce). Excellent

written and verbal communication

skills. Ability to manage and prioritize

multiple projects

in a

fast-paced environment

. Demonstrated

leadership experience

with a track record of

building and managing high-performing teams

.
Share your cv on WhatsApp +91 99876 35873 / email: sonal.pawar@ttlifesciences.com

Job Types: Full-time, Permanent

Pay: ?1,500,000.00 - ?3,000,000.00 per year

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Work Location: In person