Job Description

: Marketing HeadLocation: Chennai - Corporate Office
Qualification: Any Graduation + Post Graduation in Marketing or Specialization in Marketing
Experience: 8 - 10 years
Age Limit: 35 - 40 years
Industry Background: Preferably Hotel, Service Industry, or Similar IndustriesJob Summary: The Marketing Head will be responsible for strategizing, planning, and executing marketing initiatives to drive brand growth, customer engagement, and revenue generation. The ideal candidate will have a strong background in the hotel or service industry, with proven expertise in leading high-performing marketing teams.Key Responsibilities: * Strategic Planning:

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Analyze market trends, customer behavior, and competitive landscape to identify opportunities.
• Brand Management:

• Strengthen brand identity and positioning in the market.
• Ensure consistent brand messaging across all channels.
• Digital Marketing:

• Oversee digital marketing efforts, including SEO, SEM, social media, and email campaigns.
• Monitor website traffic, user engagement, and online sales performance.
• Campaign Management:

• Plan and execute marketing campaigns to promote products, services, and events.
• Track campaign performance and generate reports on ROI.
• Team Leadership:

• Lead, mentor, and motivate the marketing team to achieve departmental objectives.
• Foster a culture of creativity, collaboration, and innovation.
• Partnerships and PR:

• Build and maintain relationships with external partners, vendors, and media agencies.
• Oversee public relations activities to enhance brand reputation.
• Budget Management:

• Prepare and manage the marketing budget.
• Optimize resource allocation to maximize impact.
• Customer Insights:

• Conduct market research and gather customer feedback.
• Use insights to refine marketing strategies and improve customer experience

• Strong leadership and team management skills.
• Excellent communication and interpersonal abilities.
• Proficiency in digital marketing tools and analytics.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects and meet deadlines.
• Strong analytical and decision-making abilities.

• Experience in the hotel, resort, hospitality or service industry.
• Proven track record of successful marketing campaigns.
• Knowledge of CRM systems and marketing automation tools.

Ciel HR