Marketing Head

Year Chennai, Tamil Nadu, India

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Responsibilities :

Develop and oversee overall performance marketing strategy
Create and manage Google Ad campaigns. (SEM)
Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
Ensure top organic search ranking positions (SEO)
Regularly review and optimize all advertising campaigns for positive ROAS
Manage paid listings on third-party websites and media partners
Develop and oversee email marketing and marketing automation strategy
Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
Manage Google Analytics to track and measure all marketing campaigns
Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams
Conduct regular conversion rate optimization audits and executes A/B tests, and user testing/feedback to improve conversion rates across the brands\' digital channels and assets.

Job Type: Full-time Salary: 9500,000.00 - 9800,000.00 per year Benefits:

Schedule:

Supplemental pay types:

Ability to commute/relocate:

Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

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+91 9150072487

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