125/2, Taki Rd, Kalikapur, Barasat, Kolkata, West Bengal 700124
Employment Type:
Full-Time
Key Responsibilities:
Head and manage the overall marketing strategy for all verticals (Tours, Air Tickets, Medical Tourism, Forex & Visa Services)
Develop and execute brand-building, lead generation, and customer acquisition strategies
Plan and manage digital marketing campaigns (Google Ads, Meta Ads, SEO, social media, email marketing)
Oversee offline marketing activities including hoardings, flyers, partnerships, and events
Coordinate closely with Sales teams to generate quality leads and improve conversions
Analyze campaign performance, ROI, and customer acquisition costs
Manage marketing budgets and ensure optimal utilization
Lead, mentor, and manage the marketing team and external agencies
Monitor market trends, customer behavior, and competitor activities
Strengthen company presence across online platforms and marketplaces
Create marketing calendars, promotional offers, and seasonal campaigns
Prepare MIS reports, analytics dashboards, and presentations for management
Required Skills & Qualifications:
Graduate/Post-Graduate in Marketing, Business Administration, or relevant field preferred
Minimum
6-10 years
of experience in marketing, preferably in travel, tourism, or service industry
Strong understanding of digital marketing tools and performance marketing
Experience in brand management and lead-driven marketing
Excellent communication, creative thinking, and leadership skills
Strong analytical skills with data-driven decision-making ability
Proficiency in CRM systems, MS Excel, Google Analytics, and reporting tools
Preferred Candidate Profile:
Experience in travel agency, tour operator, or medical tourism company
Proven record of scaling marketing operations and increasing revenue
Ability to manage multiple brands/services under one umbrella
How to Apply:
Interested candidates may send their updated CV to:
humanresources@need82.in
Job Types: Full-time, Permanent
Pay: ₹30,000.00 - ₹50,000.00 per month
Work Location: In person
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