Job Description

Company:

Unique Reach Media

Experience:

10+ years (minimum 5 years in a marketing agency leadership role)

Location:

WFO - Vamsiram Granules, 11th Floor, Kondapur

Unique Reach Media is seeking an accomplished

Digital Performance Marketing Head

to lead and scale our paid media operations across multiple platforms and industries.

You will drive

high-quality lead generation

, optimize multi-channel ad performance, and guide a talented team toward delivering measurable growth for our clients.

This role demands a

strategic thinker and hands-on leader

with deep expertise in

Google Ads, Meta Ads, YouTube, and LinkedIn

, as well as a strong background in

marketing agency environments

.

Key Responsibilities :

Lead and manage the strategy, planning, and execution of paid campaigns across

Google Ads (Search, Display, YouTube)

,

Meta Ads (Facebook & Instagram)

,

LinkedIn Ads

, and other digital platforms. Drive

lead generation and conversions

across diverse client verticals. Collaborate with creative and content teams to produce

data-driven, high-performing ad creatives

and landing pages. Continuously optimize campaigns to improve key KPIs such as

CPL, ROAS, Conversion Rate, CTR, and Lead Quality.

Conduct

A/B testing

for creatives, audiences, and landing pages to enhance efficiency and engagement. Utilize

Google Analytics, Google Tag Manager, Meta Business Suite, and CRM tools

to track performance and analyze user journeys. Manage and allocate large-scale ad budgets across multiple clients and geographies for maximum ROI. Stay informed about

industry trends, competitive insights, and new platform features

to maintain a strategic edge. Mentor and lead a team of performance marketers, ensuring collaboration, innovation, and accountability.
Requirements:

10+ years of experience

in digital marketing, with at least

5 years leading teams in an agency environment.

Proven success in managing

Google Ads, Meta Ads, YouTube, and LinkedIn campaigns

end-to-end. Strong understanding of

lead generation funnels

, attribution, and paid media analytics. Proficiency with

Google Analytics, GTM, Data Studio, and CRM tools

(e.g., HubSpot, Zoho, Salesforce). Strategic mindset with excellent analytical, leadership, and communication skills. Ability to manage multiple clients and verticals while maintaining campaign excellence.
Preffered qualifications:

Google Ads and Meta Blueprint certifications.

Experience managing

multi-location or multi-brand campaigns.

Understanding of

SEO, Google My Business, and organic growth strategies.

Deep familiarity with

data-driven optimization and creative testing frameworks.

Key Success Metrics:

Cost per Lead (CPL) Return on Ad Spend (ROAS) Conversion Rate (Lead to Sale) Click-Through Rate (CTR) Brand Search Volume Growth Client Retention & Campaign ROI
Job Type: Full-time

Pay: ₹1,000,000.00 - ₹1,200,000.00 per year

Benefits:

Life insurance Paid sick time
Application Question(s):

How much experience do you have working in marketing agencies?
Experience:

Performance marketing: 7 years (Required)
Work Location: In person