Job Description

for Marketing Executive in a College

Job Title

: Female counsellor ( Marketing Counsellor)

Location

: Harsha Institutions

Department

: Marketing and Admissions

Reports To

: Marketing Manager/Director

Job Summary

The Marketing Executive will be responsible for developing, implementing, and managing marketing strategies to promote the college's programs, attract prospective students, and build the institution's brand. This role involves a mix of creativity, analytical thinking, and effective communication to engage with various stakeholders, including students, parents, and educational partners.

Key Responsibilities

Marketing Strategy Development

Plan and execute marketing campaigns to promote the college's courses, events, and activities. Develop strategies to enhance brand awareness and visibility in the competitive educational sector.

Student Recruitment

Organize and participate in student recruitment activities, such as educational fairs, open houses, and campus tours. Collaborate with admission teams to meet enrollment targets.

Content Creation and Management

Create promotional materials such as brochures, flyers, and videos. Write and publish blog posts, newsletters, and press releases.

Event Management

Plan and coordinate events like seminars, workshops, and cultural activities to enhance engagement. Represent the college at external events and networking opportunities..

Partnership Building

Develop and maintain relationships with schools, educational consultants, and community organizations. Collaborate with internal departments to align marketing strategies with institutional goals.

Qualifications and Skills

Educational Background

: Bachelor's degree in Marketing, Business Administration, Communications, MBA or a related field.

Experience

: 1-3 years of experience in marketing, preferably in the education sector.

Soft Skills

: Strong written and verbal communication skills. Creative thinking and problem-solving abilities. Organizational and time-management skills.

Other Requirements

: Willingness to travel for events and campaigns. Knowledge of local and international education markets is a plus.
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Food provided
Education:

Master's (Preferred)
Experience:

Lead generation: 1 year (Preferred) total work: 1 year (Preferred) Marketing: 1 year (Preferred)
Language:

English (Preferred)
Work Location: In person