Job Description

Key Responsibilities:

Market Research & Analysis

Identify market trends, customer behavior, and competitor products. Research healthcare trends, consumer demands, and nutritional gaps.

Product Positioning

Develop unique selling propositions (USP) for nutraceutical products. Work with R&D to understand product formulation and health benefits.

Branding & Promotions

Develop branding strategies across digital and offline channels. Create promotional content, brochures, and product literature.

Sales Support

Coordinate with the sales team to provide marketing materials. Organize training and product knowledge sessions for the field force.

Digital Marketing

Manage social media campaigns, influencer collaborations, and SEO. Run email marketing, paid ads, and online engagement campaigns.

Medical Marketing (if applicable)

Work with doctors, pharmacists, and nutritionists. Develop scientific presentations, and participate in CME programs or exhibitions.

Regulatory & Compliance

Ensure marketing materials comply with local and global nutraceutical regulations. Coordinate with legal/regulatory teams for label claims, etc.

Skills Required:

Knowledge of

nutrition, supplements, or pharmaceuticals

Strong communication and branding skills Digital marketing expertise Analytical thinking and consumer insight Basic knowledge of

FSSAI

,

FDA

, or other relevant regulatory standards

Qualifications:

Degree

in Marketing, Life Sciences, Nutrition, Pharmacy, or related fields MBA in Marketing (preferred but not mandatory) Experience in FMCG, Pharma, or Healthcare marketing is a plus

Work Environment:

Office-based with occasional travel Coordination with R&D, QA, and manufacturing teams Visiting doctors, hospitals, or retail outlets (if B2B or B2C fieldwork is involved)
Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Benefits:

Provident Fund
Schedule:

Day shift
Language:

English (Preferred)
Work Location: In person