Robinbosky is a leading apparel firm specializing in men's, women's ,kids wear, etc. We are looking for an experienced and results-driven Marketing Executive to drive our brand presence and sales volume within the offline retail sector(Kerala and Tamilnadu). The ideal candidate will have a proven track record of successfully marketing and positioning apparel products directly to multi-brand outlets (MBOs), independent retailers, and large format offline stores.
Key Responsibilities
1. Offline Retail Marketing & Strategy
Develop and execute comprehensive marketing strategies specifically targeting offline retailers and distributors across assigned territories.
Work closely with the Sales team to create promotional plans, schemes, and visual merchandise guidelines tailored for wholesale and retail partner channels.
Analyze market trends, competitor activities, and retailer feedback to identify new product opportunities and refine existing marketing tactics.
Ensure consistent and effective communication of the brand's value proposition and seasonal product stories to the B2B audience (retailers).
2. Visual Merchandising & In-Store Execution
Develop and distribute Point-of-Sale (POS) materials, signage, hangers, and display units for retail partners.
Monitor and ensure adherence to brand guidelines for visual merchandising and product placement in key retail partner stores.
Conduct store visits and audits to assess the effectiveness of marketing efforts and provide actionable feedback to retail teams.
3. Trade Show & Event Management
Manage and coordinate the company's participation in regional and national trade shows, dealer meets, and industry events.
Develop necessary collaterals (catalogs, lookbooks, presentations) for sales meetings and trade events.
Plan and execute retailer-specific launch events for new collections.
Qualifications
Experience:
Minimum of 3 years of marketing experience, with a significant focus on the apparel or textile industry.
Sector Specific:
Mandatory prior experience in marketing and promoting garments/apparel products to offline stores, multi-brand outlets (MBOs), and retailers.
Languages : Fluency in Tamil,Malayalam and English is a must
Education:
Bachelor's degree in Marketing, Business Administration, or a related field.
Skills:
Strong analytical skills, proficiency in Microsoft Office Suite, and excellent presentation and communication abilities.
Personal Attributes:
Self-motivated, proactive, strong negotiation skills, and ability to travel extensively as required for market visits.
Compensation & Benefits
Performance Incentives:
Opportunity to earn up to ?1,00,000 per month in performance-based incentives Interested candidates can either apply online or directly walk in with their latest resume
Date and time : Nov 13-Nov 22,(11AM-7PM)
Venue : Robinbosky,Near Kalaivani theatre,Annuparpalayam Pudur,Tiruppur
Job Type: Full-time
Pay: ?10,000.00 - ?100,000.00 per month
Education:
Secondary(10th Pass) (Preferred)
Experience:
Marketing: 1 year (Required)
Work Location: In person
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