Experience Required: 6 months-2 years of experience
Salary Range: 12,000-15,000 per month
Employment Type: Full-Time
Company Details
Delhi Chai Cafe, with over 40 operational outlets across India, is a fast-growing tea cafe franchise chain celebrated for its diverse range of chai blends, cozy nukkad-style ambience, and pocket friendly snacks like pasta, wraps, and burgers. Spanning across pan-India locations, it beautifully blends the essence of traditional Indian tea culture with a contemporary cafe experience. The brand offers tailor-made franchise models with low investment high, ROI and end-to-end setup support--especially encouraging and empowering women entrepreneurs. Now expanding to Kolkata, we welcome you to be a part of our vibrant and rapidly growing journey!
Major Responsibilities:
1. Strategic Marketing & Planning
Support development of
marketing strategies
aligned with franchise growth goals (local and pan-India).
Help plan campaigns for product launches, seasonal offers, and special promotions.
2. Digital & Social Media
Manage presence on social platforms (e.g., Instagram, Facebook, X/Twitter): create posts, stories, and engagement activities.
Monitor analytics and KPIs like reach, engagement, and conversion metrics.
Analyze engagement metrics and adjust marketing content accordingly.
3. Franchise & Lead Support
Work with sales and lead generation teams (similar to telesales & sales roles) to nurture franchise enquiries and support outreach.
Help maintain CRM records and track marketing-to-lead conversions.
4. Market Research & Insights
Conduct
local market research
to understand customer preferences, competitor activity, and trends within the tea cafe/F&B segment.
Report insights to optimize campaign planning and franchise targeting.
5. Event & Local Engagement
Assist with planning and promoting local events, influencer collaborations, tastings, or community outreach to boost brand visibility.
6. Offline Marketing Support
Assist with
on-ground promotions
such as flyers, banners, sampling, or franchise investor events.
7. Reporting
Prepare
weekly and monthly marketing performance reports
, including ROI and impact of campaigns.
Skills & Qualifications:
Education:
Bachelor's degree in Marketing, Business, Communication, or related field (typical requirement).
Certifications in digital marketing are a plus.
Experience:
6months-2 years in marketing, digital marketing, or sales support (freshers with strong digital skills may also qualify).
Experience in social media, franchise support, or F&B marketing is advantageous.
Skills:
Excellent communication (Hindi & English)
Familiarity with social media platforms and basic analytics
Creative content ideation
Ability to coordinate across teams and work independently
Basic knowledge of marketing tools (Google Analytics, Meta Business Suite)
How to apply:
send your resume to ayushi@delhichaicafe.com
Job Type: Full-time
Pay: ₹10,000.00 - ₹15,000.00 per month
Work Location: In person
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