Job Description

Job Summary:

We are seeking a dynamic and results-driven Marketing Executive to join our team in the tyre industry. The ideal candidate will be responsible for planning, executing, and managing marketing campaigns to strengthen brand presence, generate leads, and drive sales. The role involves handling both

ATL

(mass media advertising) and

BTL

(on-ground and targeted) marketing initiatives to effectively reach and engage customers, dealers, and distributors.

Key Responsibilities:

BTL Marketing:

Plan and execute dealer and retailer engagement programs, road-shows, and trade promotions. Organize and manage on-ground activation events such as tyre check-up camps, motor shows, and sponsorship activities. Design and distribute POSM (Point of Sale Materials) for retail outlets. Execute targeted campaigns including direct marketing, emailers, SMS campaigns, and localized offers.

ATL Marketing:

Develop and implement brand awareness campaigns across print, TV, radio, outdoor and digital media. Coordinate with advertising agencies and media houses for creative development and media buying. Plan and manage national and regional advertising campaigns to build brand equity. Monitor and analyze ATL campaign performance to optimize ROI.

General Marketing & Coordination:

Collaborate with sales teams to support product launches and promotions. Conduct market research and competitor analysis to identify new opportunities. Manage relationships with vendors, creative agencies, and event management companies. Track marketing budgets, prepare reports, and ensure timely execution of all campaigns. Ensure consistent brand messaging and visual identity across all marketing channels.

Qualifications & Skills:

Bachelor's degree in Marketing, Business Administration, or related. 2-5 years of marketing experience, preferably in the automotive or tyre industry. Strong understanding of both ATL and BTL marketing strategies. Excellent communication, negotiation, and project management skills. Creative thinking with data-driven decision-making abilities. Proficiency in MS Office and familiarity with digital marketing tools. Ability to travel frequently for events and market visits.

Key Competencies:

Brand management and campaign execution Vendor and stakeholder management Event planning and field marketing Analytical and problem-solving skills Team player with leadership potential
Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Benefits:

Paid sick time
Schedule:

Day shift
Language:

English (Preferred)
Work Location: In person