Job Description

Profile

:Sr. Marketing Executive

Experience

: 2-3yrs

Reports to :

Marketing Head
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We are seeking a motivated and proactive Marketing Executive to support our lead generation and marketing research efforts. The ideal candidate will have hands-on experience in identifying potential customers, analyzing competitors, and managing lead pipelines. This role plays a vital part in supporting the sales team by consistently feeding qualified leads and keeping market insights updated and actionable.

Roles and Responsibilities:

Identify and list potential customers/industries such as engineering firms, factories, and maintenance service providers that require nuts, bolts, plunges, and industrial fasteners. Conduct competitor analysis to understand pricing, offerings, and customer expectations. Build and maintain a structured and regularly updated database of potential leads with relevant details. Enter and manage leads in Excel or CRM systems, ensuring data is organized and trackable. Evaluate each lead based on criteria such as industry type, order size, and location to ensure quality. Classify leads into hot, warm, or cold categories to support the prioritization of follow-ups. Collect feedback from the sales team on lead quality and conversion results. Track the progress of leads through the sales funnel and suggest improvements to lead generation strategies. Share timely field reports and lead summaries with internal teams for actionable decisions. Maintain professional discipline and punctuality etiquette and adhere to team coordination.

Skills

:

Strong communication and interpersonal skills Proficiency in MS Excel or CRM tools Knowledge of B2B marketing and industrial product/market knowledge Analytical mindset with attention to detail Ability to work independently and in collaboration with the sales team

Qualifications/Prior Experience:

BBA/B com with 3-5 years prior work experience in industrial or hardware product marketing. MBA with 2-3 years of prior work experience in marketing.
Job Types: Full-time, Permanent

Pay: Up to ₹35,000.00 per month

Work Location: In person