Job Description

The Marketing Executive will be responsible for developing and executing marketing strategies to promote co-working spaces and real estate offerings, driving brand visibility, generating quality leads, and ensuring occupancy growth. The role requires a strong understanding of both co-working industry dynamics and real estate market trends, with the ability to create impactful campaigns across digital and offline platforms.

Key Responsibilities

Market Research & Analysis

o Conduct regular market research on co-working and real estate sectors, including competitor analysis, pricing trends, and customer preferences.

o Identify target segments such as startups, SMEs, corporates, and investors for customized marketing strategies.

Brand Building & Awareness

o Develop and implement marketing campaigns to position the company's co-working spaces and real estate projects as premium yet accessible.

o Manage branding activities including brochures, presentations, promotional materials, and digital creatives.

o Organize and participate in real estate expos, networking events, and co-working community activities.

Digital Marketing & Lead Generation

o Execute digital marketing campaigns (SEO, SEM, social media, email, content marketing) to generate qualified leads.

o Collaborate with the design and content team to create engaging posts, reels, blogs, and advertisements tailored to co-working and real estate audiences.

o Track and analyze campaign performance, adjusting strategies to optimize lead generation and conversion rates.

Sales Support & Coordination

o Work closely with the sales team to align marketing initiatives with lead nurturing and closure strategies.

o Develop customer-centric presentations, pitches, and proposals to support real estate transactions and co-working memberships.

Community Engagement

o Build relationships with tenants, clients, and stakeholders to enhance brand trust and referrals.

o Support community-building activities in co-working spaces to drive retention and increase occupancy.

Reporting & Performance Tracking

o Maintain dashboards for lead tracking, campaign ROI, occupancy rates, and customer acquisition cost.

o Provide regular reports to management on marketing performance, challenges, and opportunities.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).

2-5 years of proven experience in

marketing for co-working, commercial real estate, or related industries

.

Strong knowledge of digital marketing tools (Google Ads, Meta Ads, LinkedIn Campaigns, SEO/SEM).

Excellent communication, presentation, and negotiation skills.

Ability to create marketing strategies tailored for different customer profiles (startups, corporates, investors, landlords).

Creative mindset with strong analytical and problem-solving abilities.

Proficiency in MS Office, Canva, or other design tools; knowledge of CRM platforms is a plus.

Ability to work under deadlines, manage multiple campaigns, and adapt to changing market trends.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person