Job Description

Job Summary

The Marketing Executive will be responsible for developing and executing marketing strategies to promote co-working spaces and real estate offerings, driving brand visibility, generating quality leads, and ensuring occupancy growth. The role requires a strong understanding of both co-working industry dynamics and real estate market trends, with the ability to create impactful campaigns across digital and offline platforms.

Key Responsibilities

Market Research & Analysis

Conduct regular market research on co-working and real estate sectors, including competitor analysis, pricing trends, and customer preferences. Identify target segments such as startups, SMEs, corporates, and investors for customized marketing strategies.

Brand Building & Awareness

Develop and implement marketing campaigns to position the company's co-working spaces and real estate projects as premium yet accessible. Manage branding activities including brochures, presentations, promotional materials, and digital creatives. Organize and participate in real estate expos, networking events, and co-working community activities.

Digital Marketing & Lead Generation

Execute digital marketing campaigns (SEO, SEM, social media, email, content marketing) to generate qualified leads. Collaborate with the design and content team to create engaging posts, reels, blogs, and advertisements tailored to co-working and real estate audiences. Track and analyze campaign performance, adjusting strategies to optimize lead generation and conversion rates.

Sales Support & Coordination

Work closely with the sales team to align marketing initiatives with lead nurturing and closure strategies. Develop customer-centric presentations, pitches, and proposals to support real estate transactions and co-working memberships.

Community Engagement

Build relationships with tenants, clients, and stakeholders to enhance brand trust and referrals. Support community-building activities in co-working spaces to drive retention and increase occupancy.

Reporting & Performance Tracking

Maintain dashboards for lead tracking, campaign ROI, occupancy rates, and customer acquisition cost. Provide regular reports to management on marketing performance, challenges, and opportunities.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred). 2-5 years of proven experience in

marketing for co-working, commercial real estate, or related industries

. Strong knowledge of digital marketing tools (Google Ads, Meta Ads, LinkedIn Campaigns, SEO/SEM). Excellent communication, presentation, and negotiation skills. Ability to create marketing strategies tailored for different customer profiles (startups, corporates, investors, landlords). Creative mindset with strong analytical and problem-solving abilities. Proficiency in MS Office, Canva, or other design tools; knowledge of CRM platforms is a plus. Ability to work under deadlines, manage multiple campaigns, and adapt to changing market trends.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person