Job Description

Marketing Operations Specialist - Logistics Company

Key Responsibilities

1. Marketing Process & Project Management

Develop, document, and optimize marketing workflows and standard operating procedures for campaigns, content, events, and lead management. Coordinate cross-functional collaboration between sales, operations, product, and customer service teams. Manage marketing calendars, timelines, and task tracking to ensure on-time execution.

2. Marketing Technology & Automation

Implement automation workflows for email nurturing, lead scoring, and customer segmentation. Ensure integration between CRM (e.g., Salesforce) and marketing systems.

3. Data, Analytics & Reporting

Track campaign effectiveness, lead quality, ROI, and funnel performance. Build dashboards and reports for leadership--highlighting trends in customer acquisition, industry demand, and logistics market segments. Maintain data accuracy and compliance with privacy standards.

4. Lead Management

Manage end-to-end lead processes from capture to handoff to sales. Define lead qualification criteria and support alignment between marketing and sales teams. Improve conversion rates and monitor pipeline health.

5. Content & Campaign Support

Support development and distribution of email campaigns, newsletters, case studies, and industry insights. Coordinate digital ad campaigns targeting shippers, manufacturers, e-commerce clients, and supply chain partners. Ensure brand consistency across all logistics service lines (freight forwarding, trucking, warehousing, last-mile, etc.).

6. Vendor & Budget Management

Manage marketing-related third-party vendors, agencies, and tools. Track and optimize marketing budgets, spend, and resource allocation.

Qualifications

Bachelor's degree in Marketing, Business, Logistics, Supply Chain, or related field. 3Years years of experience in marketing operations, demand generation, or marketing analytics. Experience in logistics, supply chain, transportation, or B2B industries preferred. Strong understanding of CRM Advanced Excel or data analysis skills; Excellent organizational, communication, and project-management abilities.

Key Competencies

Analytical and data-driven mind set Process-oriented with attention to detail Strong cross-functional communication Ability to manage multiple projects Understanding of logistics industry trends and customer needs
Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Work Location: In person