Job Description

- Marketing Executive

Organization:

Velammal Nexus

Department:

Marketing & Admissions

Reporting To:

Correspondent

Location:

Mogappair

Position Overview

The Marketing Executive will be responsible for planning and executing marketing initiatives to enhance brand visibility, drive student admissions, and support institutional growth across Velammal Nexus schools. The role requires coordination with academic teams, digital partners, vendors, and parents.

Key Responsibilities

1. Admissions & Lead Generation

Support student admission campaigns across all assigned campuses. Handle walk-in enquiries, phone enquiries, and online leads in coordination with the admissions team. Conduct follow-ups with prospective parents and maintain enquiry records. Participate in admission counseling and open-house events.

2. Marketing & Promotions

Plan and execute local marketing activities such as banners, hoardings, pamphlet distribution, and newspaper inserts. Coordinate school-level promotional events, roadshows, and education fairs. Liaise with vendors for printing, branding, and promotional materials. Ensure brand guidelines of Velammal Nexus are strictly followed.

3. Digital Marketing Support

Coordinate with the digital marketing team for social media promotions, online ads, and campaign creatives. Support content collection for social media posts, videos, testimonials, and success stories. Track and report digital enquiry sources and campaign performance.

4. School & Community Engagement

Build relationships with local communities, preschools, coaching centers, apartments, and corporates. Coordinate tie-ups and outreach programs for admission promotion. Represent Velammal Nexus at external events and exhibitions.

5. Reporting & Documentation

Maintain daily/weekly admission and marketing activity reports. Track conversion ratios, enquiry sources, and campaign effectiveness. Submit periodic MIS reports to management.

Qualifications & Experience

Graduate in Marketing, Business Administration, or any relevant discipline. 1-5 years of experience in educational marketing, admissions, or institutional sales preferred. Experience in school/college marketing will be an added advantage.

Skills & Competencies

Strong communication and interpersonal skills. Convincing and counselling abilities. Basic understanding of digital marketing platforms. Proficiency in MS Office (Excel, Word, PowerPoint). Ability to work independently and meet targets. Willingness to travel locally and work on weekends during admission seasons.

Key Performance Indicators (KPIs)

Number of enquiries generated. Enquiry-to-admission conversion ratio. Admission targets achieved. Effectiveness of marketing campaigns. Quality and timeliness of reporting.
Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Provident Fund
Application Question(s):

How many years of experience in marketing / admissions / sales? Do you have prior experience in the education sector (schools/colleges/ed-tech)? Yes/ No Do you have basic knowledge of digital marketing / social media promotion? Yes/ No
Work Location: In person