Job Description

Planning and Execution:

To conduct surveys on every project location (3 to 5 kilometer radius of every project) and submit reports to identify prospective customers based on performing marketing activity. Identifying the Hot spots listing them out and discussing with the Manager to identify best suitable customer locations to implement marketing strategies and create brand awareness. Ensure the visibility and sustainability of Boards and Hoardings that we have erected in all locations. Coordinating with the digital marketing team under the supervision of the Marketing manager to give all relevant inputs for designing Flexes, Poster, Standees, Hoarding, Paper Inserts, Brochure, Flyers and all other print media creative. Provide support for availability of all necessary promotion materials and event related coordination with vendors and suppliers to ensure the event is done as per the scheduled plan. Maintaining stocks of all Promotional materials like Flexes, Poster, Standees, Hoarding, Paper Inserts and all other print media creative. To coordinate with the pre-sales team and identify the number of enquiries that have been generated through the ATL & BTL activities every month and provide a report to the management for capturing trend analysis, enhance brand visibility and customer base. Coordinate with the procurement team to ensure that the print media creative is received on time for execution of planned activity. Maintain a smooth relationship with vendors that have been shortlisted by the company for performing and executing events outdoors and tracking payment for vendors in coordination with the finance team. Constant visit to all project sites to ensure branding materials are visible to the target audience.
o Submit competitor activities and report to Management to address and propose counter strategies.

o Supporting and coordinating roadshows, project launch when required.

o Explore the corporate market and obtain appointments and execute the activity by setting up stalls and drive marketing initiatives to generate new leads.

o Prepare regular reports on campaign performance and provide actionable insights for continuous improvement.

II. Professional Development:

Continuous Learning:

Attend industry events, conferences, and networking functions to build professional relationships and identify new business opportunities. Contribute to personal professional development.
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Survey Reports

: Detailed reports of surveys conducted within a 3 to 5 km radius of project locations, including findings and analysis.

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Hot Spot Analysis

: Listings and reports identifying prospective customer locations for marketing activities.

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Visibility and Sustainability Reports

: Monitoring reports of erected boards and hoardings at various locations.

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Promotion Materials Inventory

: Inventory lists of all promotional materials, including stocks of flexes, posters, standees, hoardings, paper inserts, and other print media creatives.

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Event Plans and Schedules

: Detailed plans and schedules for events, including vendor coordination and material requirements.

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Vendor Contracts and Agreements

: Contracts and agreements with vendors and suppliers for event-related services.

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Event Execution Reports

: Reports on the execution of events, including timelines, materials used, and vendor performance.

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Customer Databases

: Databases of prospective customers, categorized for effective analysis.

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BTL Activities Reports

: Reports analyzing below-the-line (BTL) marketing activities and their effectiveness.

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Enquiry Generation Reports

: Monthly reports on the number of enquiries generated through above-the-line (ATL) and BTL activities.

IV. Behavior and Safety:

Work Environment:

Establish a safe, purposeful, and stimulating environment for colleagues. Maintain good relationships with clients. Be a positive role model and demonstrate the required traits and attitudes.

VII. Teamwork and Collaboration:

Team Participation:

Participate in department or other meetings and provide constructive inputs for improvement. Work as a team member and identify opportunities for collaboration and sharing effective practices.
Ensure colleagues are appropriately involved in supporting learning and understand their roles.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹700,000.00 per year

Benefits:

Health insurance Provident Fund
Work Location: In person