Job Description

Key Responsibilities

Market Development & Lead Generation:

Identify, target, and convert hospitals, clinics, and diagnostic centers into potential
clients.

Develop marketing strategies tailored to healthcare institutions undergoing NABH
accreditation.

Build and maintain relationships with hospital management, accreditation
consultants, and decision-makers.

Product & Service Promotion:
Promote healthcare IT products such as HMS, EMR, LIMS, and accreditation
support software.

Present product demos, explain compliance features (NABH, NABL, ABDM),
and highlight ROI.

Support sales with marketing materials, proposals, and client presentations.

Accreditation Knowledge & Client Support

Guide hospitals about NABH requirements and the role of IT in achieving
compliance.

Bridge communication between technical teams and healthcare administrators.
Prepare content for workshops, training programs, and awareness campaigns on
NABH digital compliance.

Digital & Offline Marketing

Execute targeted campaigns across digital platforms (LinkedIn, healthcare
forums, webinars).

Represent the company at conferences, trade shows, and hospital networking
events.

Monitor competitor strategies and market trends to refine positioning.

Qualifications & Skills:

Bachelor's degree in Marketing, Healthcare Management, or Business
Administration (MBA preferred).

Minimum 2-4 years of experience in healthcare marketing, hospital consultancy, or
medical software.

Knowledge of NABH accreditation processes, healthcare compliance, and hospital
operations.

Strong communication, presentation, and relationship-building skills.
Familiarity with healthcare IT solutions (HMS, EMR, LIMS, Accreditation Software).
Proficiency in digital marketing tools and MS Office/CRM applications.
Ability to work independently with a results-oriented mindset.

Key Attributes:

Professional business etiquette and negotiation skills.
Passion for healthcare quality and digital transformation.
Ability to translate technical features into business value for hospitals.
Willingness to travel for client meetings and hospital visits.

Compensation & Benefits:

Competitive salary with performance-based incentives.
Professional development and NABH training support.
Opportunity to grow with a fast-scaling healthcare IT and consultancy firm.
Job Type: Full-time

Pay: ₹10,000.00 - ₹20,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund Work from home
Language:

English (Preferred)
Work Location: In person