Job Summary:We are looking for a proactive and detail-oriented Marketing Executive to manage and execute email and LinkedIn marketing campaigns. You will play a critical role in generating leads, nurturing prospects, and enhancing brand awareness across digital platforms.Key Responsibilities:Plan, create, and execute targeted email marketing campaigns (newsletters, drip campaigns, event invites, etc.)Design and run LinkedIn campaigns to promote content, events, and offers, and drive engagement.Segment and maintain clean, up-to-date contact databases (CRM or email marketing tools).Analyze campaign performance using KPIs (open rate, CTR, conversions) and optimize for better results.Collaborate with content, design, and sales teams to align messaging and objectives.A/B test subject lines, creative elements, and CTAs to improve campaign effectiveness.Stay up to date with best practices in email deliverability and LinkedIn marketing.Requirements:Bachelor's degree in Marketing, Communications, or related field.Strong analytical skills and attention to detail.Excellent written and verbal communication skills.Ability to manage multiple campaigns simultaneously.
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