Babu Jagdish Jewellers Showroom / Field (Local Area Marketing)
Reporting To:
Showroom Manager
Job Summary:
We are looking for a dynamic and enthusiastic
Marketing Executive
who will be responsible for
promoting and advertising our Gold Saving Schemes and investment plans
. The candidate will play a key role in increasing awareness about our gold schemes among targeted audiences, boosting showroom footfall, and assisting in scheme conversions.
Key Responsibilities:
Scheme Promotion & Awareness
Promote various gold saving schemes like
Monthly Installment Plan, Kitty Scheme, Festival Schemes, and Investment Plans
through offline and online channels.
Explain benefits of schemes to potential customers in layman's terms.
Conduct awareness drives in local markets, residential societies, kitty parties, women groups, and rural areas.
Lead Generation & Customer Outreach
Identify and reach out to prospective clients through field visits, tele-calling, WhatsApp promotions, and referrals.
Maintain a daily customer interaction and follow-up report.
Gather customer feedback and submit market insights.
Campaign Management
Organize and coordinate marketing activities such as
Pamphlet Distribution, Stall Setup, Roadshows, Local Events, and Seminars
.
Collaborate with designers and vendors for print and social media content related to gold schemes.
Assist in preparing creatives and WhatsApp status/poster material.
Digital Promotion (optional but preferred)
Promote schemes through Facebook, Instagram, WhatsApp Business, and local influencers.
Monitor responses and guide interested customers to showroom.
Internal Coordination
Coordinate with sales executives to ensure smooth onboarding of new scheme customers.
Assist in customer KYC documentation and initial registration if needed.
Required Skills:
Strong communication and convincing skills (Punjabi, Hindi essential; English optional).
Pleasant personality and confidence in public interaction.
Basic understanding of gold investment and jewelry market (Training will be provided).
Ability to travel locally and manage fieldwork.
Social media awareness is a plus.
Qualifications:
Minimum: 12th Pass. Graduate preferred.
1+ year experience in field sales, marketing, or jewelry promotion preferred (Freshers with passion can apply).
Own two-wheeler preferred.
Working Hours:
10:30 AM - 7:30 PM (including field visits and event hours)
Salary & Benefits:
Fixed Monthly Salary + Incentives (based on conversions & leads)
Travel Allowance (for field visits)
Training in gold schemes and jewelry knowledge
Growth opportunities within showroom marketing team
Job Types: Full-time, Permanent, Fresher
Pay: From 10,000.00 per month
Compensation Package:
Performance bonus
Schedule:
Day shift
Fixed shift
Morning shift
Work Location: In person
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