Job Description

Job Purpose:

To plan, execute, and monitor marketing and outreach activities that enhance the school's visibility, reputation, and admissions. The Marketing Executive will play a key role in promoting the school's academic programs, events, and achievements to prospective parents, students, and the community.

Key Responsibilities:

Admissions & Outreach

Support the admissions team in achieving student enrolment targets. Conduct school visits, parent interactions, and educational fairs to promote the institution. Generate and follow up on leads from various sources (online, referrals, events, etc.).

Marketing & Branding

Plan and implement marketing campaigns (print, digital, outdoor). Coordinate the design and distribution of brochures, banners, posters, and promotional materials. Manage social media pages and ensure regular content updates aligned with the school's brand.

Event Management

Organize promotional events, open houses, orientation programs, and community outreach activities. Collaborate with academic teams for coverage and promotion of school events.

Public Relations

Build and maintain positive relationships with parents, media, and local organizations. Prepare press releases and coordinate media coverage when required.

Market Research & Reporting

Collect and analyze market data, competitor information, and admission trends. Submit weekly/monthly marketing reports and performance updates to management.

Required Skills & Competencies:

Excellent communication and presentation skills. Strong networking and interpersonal abilities. Knowledge of digital marketing and social media management. Creative thinking and problem-solving approach. Ability to work independently and meet deadlines.

Qualification & Experience:

Bachelor's degree in Marketing, Business Administration, or related field. 2-4 years of experience in marketing (preferably in the education sector). Proficiency in MS Office and basic design tools (Canva, Photoshop - optional).

Key Attributes:

Dynamic, energetic, and target-oriented. Passionate about education and student development. Willing to travel locally for marketing campaigns and events.
Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month