Job Description

Job Summary:

The Marketing Executive will be responsible for promoting hospital services, building relationships with doctors, patients, and corporate clients, and driving patient footfall through effective marketing strategies, outreach programs, and brand-building activities.

Key Responsibilities:

Develop and implement marketing plans to promote hospital services and specialties. Build and maintain strong relationships with doctors, consultants, and referral sources. Conduct hospital promotional activities, health camps, seminars, and awareness programs. Coordinate with corporate companies, insurance firms, and TPAs for tie-ups. Handle digital and offline marketing initiatives to increase hospital visibility. Conduct patient feedback surveys and work with management to improve patient satisfaction. Prepare marketing reports, analyze performance, and recommend strategies. Assist in branding, advertising, and social media campaigns. Support public relations activities, press releases, and hospital events. Work closely with clinical and administrative teams to achieve business targets.

Key Skills & Competencies:

Strong communication and interpersonal skills. Ability to build and maintain professional relationships. Knowledge of healthcare marketing, hospital services, and referral practices. Proficiency in MS Office, digital marketing tools, and social media platforms. Result-oriented, self-motivated, and able to work under pressure.

Qualifications & Experience:

Bachelor's degree in Marketing, Business Administration, or related field (MBA preferred). 1-3 years of experience in healthcare/hospital marketing (freshers with good communication skills may also be considered). Knowledge of the healthcare industry and local market trends is an advantage.
Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹25,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off * Provident Fund