Job Description

Qualifications & Experience

Bachelor's degree in

Marketing / Management / Communication / Mass Media

Master's degree (MBA / PGDM - Marketing) preferred Experience in education marketing / admissions / corporate marketing (preferred) Understanding of: Higher education ecosystem UGC and NEP-2020 principles related to admissions and outreach
Roles and Responsibilities

A. Marketing Strategy & Planning

Support development and execution of

annual marketing and admission promotion plans

Ensure all promotional activities comply with

UGC norms and ethical standards

B. Branding & Promotion

Promote University programs through: Print media Digital marketing Outdoor publicity Events and fairs Ensure accuracy of information related to: Programs Eligibility Approvals and recognitions
C. Digital Marketing

Coordinate social media campaigns, website updates, and online advertisements Generate leads through digital platforms in compliance with UGC guidelines Monitor campaign performance and prepare reports
D. Outreach & Institutional Promotion

Participate in: Education fairs School/college visits Seminars and workshops Coordinate with faculty and admissions team during outreach programs
E. Lead Generation & Coordination

Generate and transfer leads to the admissions team Coordinate follow-up activities with counsellors to improve conversions
F. Data Management & Reporting

Maintain marketing and lead data using CRM / ERP tools Prepare daily/weekly/monthly performance reports
G. Compliance & Quality Assurance

Ensure marketing materials reflect: Correct UGC approvals AICTE / BCI / INC / NCTE approvals (as applicable) Support NAAC/IQAC documentation related to outreach and branding
5. Key Performance Indicators (KPIs)

Lead generation volume and quality Brand visibility and outreach reach Campaign effectiveness and ROI Accuracy and compliance of promotional content
6. Skills & Competencies

Communication and presentation skills Digital marketing knowledge Data analysis and reporting ability Ethical marketing practices Team coordination skills
7. Work Conditions

Fieldwork and travel may be required Flexible working hours during admission cycles
Job Type: Full-time

Pay: ₹20,000.00 - ₹28,970.59 per month

Work Location: In person