Job Description

We are looking for a proactive

Marketing Executive - Retail Marketing (BTL)

to plan and execute below-the-line marketing activities for our retail outlets. The role focuses on driving footfall, improving local brand visibility, and supporting outlet-level promotions through effective on-ground marketing initiatives.

The candidate will work closely with outlet teams and vendors to implement campaigns, monitor performance, and ensure timely execution of marketing plans across locations.

Key Responsibilities

Plan and execute BTL marketing activities for retail outlets Manage local promotions, in-store branding, and activations Coordinate with vendors for printing, signage, and promotional materials Support new outlet launches and local marketing campaigns Track campaign performance and footfall impact Ensure brand visibility and consistency at outlet level Maintain marketing activity reports and budgets

Eligibility / Requirements

MBA in Marketing 3-6 years of experience in Retail BTL marketing Hands-on experience in local promotions and outlet marketing Strong coordination and execution skills

Experience Level

Mid-level (3-6 years)

Education

MBA - Marketing (Required)

For Enquiries - 9600822993
Resume your cv - jaseela@theiab.org

Job Type: Full-time

Pay: ?20,000.00 - ?25,000.00 per month