Job Description

Primary Responsibilities:

Market Research:

Conduct research on market trends, competitors, and customer preferences to identify business opportunities and areas for growth.

Campaign Management:

Plan, develop, and execute marketing campaigns (digital and offline) to promote products, services, or the brand.

Lead Generation:

Implement effective strategies to attract and convert leads through online platforms, events, and partnerships.

Brand Promotion:

Ensure consistent brand messaging across all marketing channels, including social media, email, print, and events.

Social Media Marketing:

Manage and grow the company's social media presence through engaging content, campaigns, and analytics-driven strategies.

Advertising & Media Coordination:

Liaise with media agencies, vendors, and influencers for advertising and promotional activities.

Event Coordination:

Organize and support marketing events, exhibitions, product launches, and promotional campaigns.

Digital Marketing:

Work on SEO, SEM, email marketing, and paid ad campaigns to enhance digital visibility and reach.

Performance Analysis:

Track, analyse, and report on the effectiveness of marketing campaigns using key performance metrics.

Cross-functional Collaboration:

Coordinate with sales, content, and design teams to ensure unified marketing communication.

Skills:

Soft Skills:

Strong communication and interpersonal skills. Creativity and innovation in marketing ideas. Analytical and problem-solving abilities. Excellent organizational and multitasking skills. Ability to work under deadlines and adapt to fast-changing markets.

Hard Skills:

Proficiency in digital marketing tools (e.g., Google Ads, Meta Business Suite, Mailchimp). Knowledge of SEO, SEM, and social media analytics. Experience with CRM software and marketing automation tools. Basic graphic design or video editing skills (Canva, Adobe tools) preferred. Strong understanding of marketing metrics and data-driven decision-making.
Job Type: Full-time

Language:

English (Preferred)
Work Location: Remote