Job Description

Job Title: Field Marketing Executive

Head Office : Chetpet ,Chennai

Experience: Min 3+ Years

Industry: Real Estate

Key Responsibilities:

Plan and execute field marketing activities to generate qualified leads for residential projects.
Coordinate and manage on-ground events, roadshows, kiosks, property expos, and site visits.
Develop and implement ATL (Above The Line) strategies like newspaper ads, radio promotions, outdoor hoardings, etc.
Execute BTL (Below The Line) activities such as brochures, flyers, banners, corporate tie-ups, and door-to-door campaigns.
Collaborate with the sales and digital teams to ensure cohesive messaging and branding across all marketing channels.
Utilize digital marketing tools (Google Ads, Meta Ads, SEO, Social Media) to support offline campaigns and track performance.
Maintain vendor relationships, negotiate costs, and ensure timely delivery of marketing materials.
Track, analyze, and report the effectiveness of marketing campaigns and field activities.
Provide local market insights and competitor analysis to improve campaign effectiveness.

Key Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.
Min 3+ years of experience in field marketing, preferably in the real estate sector.
Working knowledge of digital marketing platforms (Google, Meta, SEO tools, etc.).
Strong understanding of ATL & BTL marketing.
Excellent communication, negotiation, and interpersonal skills.
Willing to travel extensively within Chennai and surrounding areas.
Proactive, creative, and result-driven.

Interested candidates reach me out Nivetha Hr - 7305067262

Thanks & Regards,

Nivetha K

Sr .Executive(Talent Acquisition)

Amogha Business Solutions

Contact : 7305067262

Mail : hr@amoghabs.com

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person