Job Description

Position Name : Marketing Executive - Real Estate (Offline & Digital)

Experience Required: 3 -7 years

Education: MBA in Sales & Marketing or Certification in Digital Marketing (Added Advantage)

Gender: Male

Salary: 20,000 - 30,000

Location: Dharampeth, Nagpur

We are looking for an experienced Marketing Executive - Real Estate with strong hands-on exposure in property marketing and lead generation. The candidate must have worked specifically in real estate/construction marketing and should be capable of planning.

Key Responsibilities:

Offline / Ground Marketing:

Planning, execution, and monitoring of hoardings, banners, kiosks, brochures, pamphlets, and site branding Coordination with vendors, printers, agencies, and media partners Tracking hoarding locations, visibility, approvals, and ROI Organizing site promotions, exhibitions, road shows, and campaign activities Ensuring branding consistency across all marketing materials
Digital & Online Marketing:

Managing digital advertisements (Google Ads, Meta Ads, property portals) Handling social media platforms (Facebook, Instagram, YouTube, LinkedIn) Coordinating creatives, captions, reels, and campaign calendars Monitoring lead generation campaigns, CPL, and performance reports Coordinating with digital agencies (if any) and ensuring target achievement Existing client database analysis Managing big events having good leads to be collected by sponsorship

CRM / Data & Lead Management:

Regular checking and updating of old customer data, site enquiry records, and follow-ups Managing and analysing data from mobile apps, CRM software, websites, and portals Lead segregation (fresh, old, hot, warm, cold leads) Sharing leads with sales team and tracking conversion status Preparing weekly and monthly lead & marketing performance reports

Reporting & Strategy:

Preparing marketing MIS, campaign analysis, and ROI reports Suggesting new marketing ideas based on data, AI tools, and market trends Budget planning and cost control for marketing activities Supporting management in marketing strategy and decision-making
Required Skills & Competencies:

Mandatory core experience in real estate marketing Strong understanding of property buyer behaviour Knowledge of digital marketing tools, ads platforms & analytics Experience in CRM / mobile app / site enquiry data handling Good coordination and vendor management skills Strong communication and reporting skills Ability to work independently and meet targets Basic knowledge of AI-based marketing tools (lead analysis, campaign optimization) will be an added advantage
Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Work Location: In person