Job Description

The Role:

We are seeking a versatile and driven Marketing & PR Professional to join our team. You will be the voice and face of our hospital, responsible for developing and executing strategies that enhance our brand reputation, engage our community, and drive service line growth. You will play a pivotal role in shaping how the world sees us.

Key Responsibilities:

Marketing:

Develop and implement innovative marketing campaigns for key service lines (e.g., Cardiology, Maternity, Orthopedics). Manage the hospital's digital presence, including website content, SEO/SEM, and social media channels. Create compelling content--blog posts, patient testimonials, newsletters--that resonates with our audience. Analyze campaign performance and ROI to inform future strategies.

Public Relations:

Build and maintain strong relationships with local and national media outlets. Draft press releases, media advisories, and handle all media inquiries. Proactively seek out positive news stories, including new technology, expert doctors, and community initiatives. Manage the hospital's reputation online and respond to reviews with empathy and professionalism. Plan and coordinate community outreach events, health camps, and sponsorships.
Job Types: Full-time, Permanent, Fresher, Freelance
Contract length: 24 months

Pay: From ?15,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Health insurance Provident Fund
Work Location: In person