Job Description

Job Summary The Marketing Executive - Property Sales will be responsible for developing, implementing, and managing marketing campaigns to generate qualified leads and drive property sales. This role requires a blend of creative marketing skills, market analysis, and a strong understanding of the real estate sales cycle. The successful candidate will work closely with the Sales team to achieve sales targets and enhance the company's brand presence. Key Responsibilities Marketing & Lead Generation Develop and Execute Campaigns: Plan, execute, and monitor integrated marketing campaigns (both online and offline) to promote residential, commercial, or investment properties. Content Creation: Manage the creation of compelling marketing collateral, including brochures, flyers, digital ads, email newsletters, property listings, and social media content. Digital Marketing: Manage and optimize digital channels (website, SEO, social media, paid advertising like Google Ads/Meta Ads) to maximize visibility and lead capture. Event Management: Plan and coordinate property-related events such as open houses, launch events, and exhibitions. Public Relations: Assist in managing press releases and media relations to enhance brand visibility. Sales Support & Strategy Market Research: Conduct continuous market research to stay updated on property trends, competitor activities, pricing, and buyer preferences. Lead Management: Monitor and nurture leads generated from marketing activities, ensuring timely follow-up and smooth handover to the Sales team. Reporting & Analysis: Track, analyze, and report on the performance of all marketing campaigns and sales initiatives (e.g., ROI, cost per lead, conversion rates). CRM Utilization: Utilize CRM software to manage and track customer interactions, lead progress, and marketing effectiveness. Sales Collaboration: Work closely with the Sales team to align marketing strategies with sales goals and provide them with necessary marketing tools and materials. Required Skills & Qualifications Experience: Proven work experience (X years) as a Marketing Executive, ideally in the real estate or property development sector. Education: A Bachelor's degree in Marketing, Business Administration, or a related field. Digital Proficiency: Strong knowledge of digital marketing tools and platforms (SEO, SEM, social media management, email marketing software). Communication: Excellent verbal and written communication, presentation, and interpersonal skills. Analytical Skills: Proficient in data analysis, reporting, and using marketing metrics to drive decision-making. Software: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software (e.g., Salesforce, Zoho, etc.). Personal Attributes: Proactive and self-motivated with a results-driven approach. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Creative thinking with attention to detail.

Job Types: Full-time, Permanent, Fresher, Freelance

Willingness to travel:

50% (Preferred)
Work Location: In person