Job Description

A Marketing Executive in an electrical company develops and executes marketing strategies to promote electrical products and services, driving brand awareness and sales. Key responsibilities include market research, creating marketing materials, managing digital marketing campaigns, nurturing customer relationships, and collaborating with sales and technical teams. The ideal candidate possesses strong communication and negotiation skills, knowledge of the electrical sector, and the ability to analyze marketing data to optimize performance and achieve revenue goals. Job Title: Marketing Executive (Electrical Industry)Job SummaryThe Marketing Executive will be responsible for creating and implementing innovative marketing strategies for the company's electrical products and services. This role involves driving lead generation, building brand visibility, and ultimately increasing sales revenue by understanding market trends and customer needs within the electrical sector. Key Responsibilities

Marketing Strategy Development:

Create and implement comprehensive marketing plans tailored to the electrical products and services offered.

Market Research & Analysis:

Conduct market research to identify industry trends, competitor activities, and customer needs to uncover growth opportunities.

Content Creation:

Develop compelling marketing collateral, including presentations, brochures, website content, and social media posts, ensuring brand consistency.

Digital Marketing Management:

Manage and execute digital marketing efforts, including social media, email campaigns, and potentially SEO/PPC, to promote products and services.

Sales & Technical Collaboration:

Work closely with sales and technical teams to ensure accurate product information and align marketing efforts with sales goals.

Campaign Performance Monitoring:

Track, analyze, and report on the performance of marketing campaigns using key performance indicators (KPIs) to make data-driven adjustments and improve results.

Customer & Stakeholder Relations:

Build and maintain strong relationships with customers, partners, and other stakeholders to foster loyalty and promote products.

Industry Event Participation:

Attend industry events, trade shows, and client meetings to promote the company and its offerings, and gather market intelligence.
Qualifications & Skills

Bachelor's degree in Marketing, Business, Electrical Engineering, or a related field. Proven experience in marketing within the electrical industry or a strong understanding of the sector. Exceptional communication, negotiation, and interpersonal skills. Familiarity with digital marketing tools and platforms, including CRM software. Strong analytical skills with the ability to analyze marketing data and draw actionable insights. Ability to work effectively both independently and as part of a collaborative team. Results-driven with a focus on achieving sales and marketing objectives.
Job Types: Full-time, Permanent

Pay: ?15,570.00 - ?17,790.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Language:

English (Preferred)
Work Location: In person