Job Description

: Creating a social media strategy, and a strong and relevant content calendar for the brand Strategising, planning, executing (or even shooting) and coordinating with partners/internal teams on photo and video shoots (visual content creation on digital mediums) Managing social media captions and content on digital channels, including Instagram, Facebook, Twitter, YouTube and other relevant platforms Managing ORM across all digital channels Managing the digital marketing agencies, and liaising with them to ensure the objectives, strategy and execution for social media/digital media/SEO/website campaigns is on track Coordinating with the store and regional marketing teams to take care of their content requirements, and planning as well as executing their digital media campaigns Working closely with the digital marketing lead to guide the brands growth omni-channel via digital mediums like social media, e-commerce, marketplaces, paid digital media, website, SEO, SEM, SMS, email, Extracting data, compiling it and analyzing the campaign performance to make necessary improvements towards growing the brand on digital mediums Staying up-to-date with current trends on social media and digital mediums, and make relevant tweaks in the content strategy across all digital platforms Creating campaigns across digital mediums that promote audience interaction, increase audience presence, and encourage audience engagement Creating a presence on new and emerging digital platforms Content collaborations with celebrities, influencers, third party brand associations, etc. and coordinating with relevant teams on it

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