Job Description

About VAP Group : We are a global Blockchain, AI and Crypto consulting firm with multiple solutions for our clients including Marketing & PR, Media House, Staffing & Recruitment, Events among others. The Global AI Show is a launch event under the VAP Group umbrella. We are seeking a dynamic and results-driven Marketing Executive to join our team and play a pivotal role in the planning and execution of marketing strategies for our AI events. The ideal candidate should have a strong background in marketing, a deep understanding of the AI industry, and a passion for driving awareness and attendance to our events. Responsibilities: Develop and Execute Marketing Strategies: Create comprehensive marketing strategies to promote Artificial Intelligence (AI) events and drive attendance. Utilize various channels such as digital marketing, social media, email campaigns, and partnerships to reach target audiences. Content Creation: Generate engaging and relevant content for promotional materials, including event websites, social media posts, email campaigns, and press releases. Collaborate with the content team to ensure a consistent and compelling message across all channels. Social Media Management: Manage and grow social media accounts dedicated to promoting AI events. Create and schedule regular posts, engage with followers, and track social media analytics. Public Relations: Build and maintain relationships with industry influencers, media outlets, and key stakeholders. Coordinate press releases and media coverage to maximize exposure for events. Partnerships and Sponsorships: Identify and secure partnerships with relevant organizations, companies, and sponsors. Collaborate with partners to maximize mutual benefits and increase event visibility. Event Coordination Support: Work closely with the events team to ensure seamless coordination between marketing efforts and event logistics. Assist in the development of promotional materials and collateral for on-site marketing. Analytics and Reporting: Monitor and analyze the performance of marketing campaigns. Provide regular reports on key metrics and insights to optimise future marketing efforts. Qualifications: Bachelor\'s degree in Marketing, Business, or a related field. Proven experience in marketing, preferably in the AI or technology industry. Familiarity with AI technology and its applications. Strong written and verbal communication skills. Proficiency in social media management and digital marketing tools. Ability to work both independently and collaboratively in a fast-paced environment. Exceptional organisational and project management skills. Preferred Skills: Experience in event marketing. Knowledge of SEO and SEM strategies. Graphic design skills or familiarity with design tools.

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