We are looking for a proactive and detail-oriented
Marketing Executive
to manage and execute
WhatsApp Marketing
and
Bulk SMS campaigns
. The ideal candidate should be familiar with messaging platforms, audience segmentation, and campaign performance tracking.
You will be responsible for handling day-to-day marketing communication with customers via WhatsApp and SMS, driving engagement, promotions, and lead generation.
Key Responsibilities:
Plan and execute bulk WhatsApp marketing and SMS campaigns
Create and schedule promotional, transactional, and informational messages
Manage customer contact lists and segment audiences for targeted outreach
Track campaign performance (open rate, click-through rate, responses, etc.)
Handle customer queries and responses via WhatsApp Business API or platforms
Coordinate with the content and design team for creative message content
Stay updated with platform policies and ensure compliance (DND, TRAI, WhatsApp rules)
Maintain detailed reports and logs of all campaigns and response metrics
Requirements:
Basic understanding of WhatsApp Business API, bulk SMS tools (like Textlocal, MSG91, etc.)
Strong communication and coordination skills
Good command of written English and/or regional language (for message creation)
Knowledge of Excel/Google Sheets for database management
Ability to work independently and handle high-volume communication
Preferred Skills (Not Mandatory):
Experience with CRM tools and contact management
Knowledge of digital marketing and lead generation strategies
Familiarity with automation tools or bulk messaging software
Job Types: Full-time, Permanent