Job Description

We are looking for a proactive Marketing Operations Specialist to support multi-channel marketing initiatives, content creation, manage vendor relationships, and ensure smooth execution of campaigns. This role involves coordinating with agencies, monitoring website performance, managing social media and email campaigns, and maintaining marketing processes and reporting.

Essential Duties & Responsibilities

Marketing Operations & Coordination

Act as the primary liaison with marketing agencies and vendors for campaigns and deliverables. Track vendor contracts, renewals, and billing processes; maintain marketing SOPs for routine tasks.

Email Marketing

Maintain and update mailing lists; handle opt-out requests and update CRM records. Execute email campaigns (festive greetings, event invites) using MailChimp; assist with segmentation for region-specific messaging.

Website Management & Analytics

Conduct weekly website reviews, report issues, and ensure compliance with legal elements. Monitor website traffic and key metrics (Sessions, Users, Bounce Rate, Engagement Rate) using analytics tools. Prepare lead reports, categorize leads, and forward them to relevant BD contacts. Assist in creating location-specific pages and microsites; explore upgrades to improve engagement.

SEO & Content Oversight

Review blog topics and posts for tone, relevance, and language before approval. Monitor SEO activities performed by the agency, including keyword reports and link submissions. Coordinate with agencies & create content for social media campaigns. Assist in creating and circulating promotional material for events via email, WhatsApp, and social media.

Creative Support (Secondary)

Create basic graphics using Canva for social media and email campaigns. Support simple video editing for marketing content when required.

Required Skills and Experience

Education

Bachelor's degree in Marketing, Business Administration, or related field.

Experience

1-2 years of experience in Marketing

Functional Competencies

Experience in marketing operations or digital marketing coordination. Familiarity with website analytics tools (Google Analytics, Looker Studio) and CRM systems. Basic knowledge of SEO, social media management, and email marketing platforms (MailChimp). Strong organizational and communication skills for vendor and cross-team coordination. Proficiency in MS Office; knowledge of Canva or similar tools is a plus.

Behavioral Competencies

Creative thinking*
Time Management*
Self-motivation & Problem-solving ability*
Strong inter-personal relationship skills*
Strong written & verbal communication*