Job Description

We are looking for a creative, proactive, and execution-oriented Marketing Executive who will be responsible for brand tie-ups, partnerships, and BTL (Below The Line) marketing activities.

This role involves working closely with brands, partners, schools, and internal teams to create high-impact on-ground and engagement-driven marketing initiatives.

Key Responsibilities

Brand Tie-ups & Partnerships

Identify and approach potential brand partners aligned with NELTAS' audience (students, parents, teachers, schools). Build and manage relationships with publishers, ed-tech companies, child-focused brands, and service providers. Conceptualize and execute win-win brand collaborations such as offers, samples, co-branding, sponsorships, and content integration. Coordinate meetings, follow-ups, and execution of approved brand tie-ups. Maintain proper records and trackers for all partnerships.
BTL Marketing Activities

Plan and execute BTL activities including school activations, teacher engagement programs, student engagement initiatives, and event promotions. Coordinate creation and distribution of marketing collaterals (standees, flyers, banners, giveaways, kits). Ensure brand consistency across all on-ground and offline touchpoints. Support execution during key initiatives such as exams, workshops, felicitation events, and special campaigns.
Coordination & Execution

Work closely with sales, operations, and design teams for smooth campaign execution. Coordinate with vendors, printers, and event partners to ensure timely and cost-effective delivery. Assist during events and campaigns as required.
Reporting & Documentation

Track and report outcomes of brand tie-ups and BTL activities. Share post-activity reports with learnings and improvement suggestions. Maintain documentation related to campaigns, partners, and vendors.
Required Skills & Qualifications

Graduate in Marketing, Management, Communications, or a related field. 1-3 years of experience in marketing, partnerships, or BTL activities (education sector preferred). Strong communication and interpersonal skills. Good coordination, follow-up, and execution discipline. Creative thinking with a practical, hands-on approach. Comfortable working on-ground and with multiple stakeholders. Proficiency in MS Excel, Google Sheets, and basic reporting.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person