Job Description

1. Marketing Strategy Development:

Role

: Develop and execute marketing strategies to promote the training institute's courses and programs.

Responsibility

: Identify target audiences, craft tailored messages, and define key performance indicators (KPIs) to measure success.

2. Digital Marketing & Social Media:

Role

: Manage online presence through social media channels and digital marketing campaigns.

Responsibility

: Create, curate, and schedule content on platforms like Facebook, Instagram, LinkedIn, and Twitter. Run targeted ads (Google Ads, Facebook Ads, etc.). Develop SEO strategies to increase organic website traffic.

3. Content Creation & Management:

Role

: Generate engaging content that resonates with potential students

Responsibility

: Write blogs, articles, newsletters, and social media posts that highlight the institute's expertise, success stories, and benefits. Collaborate with instructors to create course-related content, such as promotional videos, tutorials, and testimonials.

4. Website & Landing Pages Management:

Role

: Maintain and optimize the website for user engagement and lead generation.

Responsibility

: Ensure the website is up to date with course offerings, schedules, and other relevant information. Optimize landing pages to drive sign-ups or inquiries for courses. Analyze website traffic and adjust strategies based on data.

5. Event Planning & Promotion:

Role

: Organize and promote events like webinars, workshops, and open houses.

Responsibility

: Plan, promote, and manage online and offline events that attract prospective students. Ensure event materials (posters, social media content, email invitations) are in place for successful promotions.

6. Email Marketing & Lead Nurturing:

Role

: Manage email campaigns to engage prospective and existing students.

Responsibility

: Create and send email newsletters, promotions, and course updates. Implement lead nurturing strategies to guide potential students through the enrollment process.

7. Market Research & Competitor Analysis:

Role

: Conduct research to understand market trends and competitors.

Responsibility

: Analyze competitors' marketing efforts to identify strengths and weaknesses. Regularly assess the effectiveness of marketing campaigns and adjust strategies based on findings.

8. Public Relations & Partnerships:

Role

: Build relationships with local businesses, colleges, and other institutions.

Responsibility

: Engage in PR activities, such as reaching out to local media for coverage or creating partnerships with companies for employee training programs. Organize collaboration programs, like corporate training partnerships or affiliate marketing.

9. Analytics and Reporting:

Role

: Track and analyze marketing performance to drive improvements.

Responsibility

: Provide regular reports on the performance of digital campaigns, social media engagement, website traffic, and other metrics. Use tools like Google Analytics, social media insights, and email marketing reports to make data-driven decisions.

10. Budget Management:

Role

: Oversee marketing budget and ensure cost-effective use of resources.

Responsibility

: Allocate marketing budget to different channels based on expected return on investment. Monitor and report on the budget's effectiveness and adjust strategies as needed.

11. Student Retention & Engagement:

Role

: Develop programs to keep current students engaged and encourage them to recommend the institute to others.

Responsibility

: Plan engagement activities, surveys, and post-course follow-ups to improve student satisfaction. Create loyalty programs or referral incentives for existing students.

12. Branding and Positioning:

Role

: Ensure that the training institute's brand is well-defined and consistently represented.

Responsibility

: Develop branding materials, including brochures, flyers, and digital assets that reflect the institute's vision, mission, and values. Maintain consistent messaging across all channels to reinforce the brand.

Skills & Experience Required:

Experience

: 2-5 years in marketing, ideally in the education or training sector.

Skills

: Digital marketing, SEO/SEM, content creation, social media management, graphic design, email marketing, analytics (Google Analytics, etc.), communication skills.

Certifications

: A background in marketing certifications (e.g., Google Ads, HubSpot, etc.) would be an advantage.

Desirable Qualities:

Proactive and innovative. Strong interpersonal and communication skills. Ability to work independently and as part of a team. Results-driven with a focus on ROI and growth.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule Paid sick time
Work Location: In person