Job Description

Role Overview:

We are seeking a skilled and creative

Marketing Executive

to join our team on a

year-long contractual basis

for the

Jio Hotstar

project. The ideal candidate will bring experience in digital/content marketing and a strong understanding of the streaming and entertainment landscape. You will be responsible for executing strategic content marketing campaigns to enhance content visibility and user engagement on the Hotstar platform.

Requirements:

1-3 years of experience in content marketing, digital marketing, or a similar role Preferred Qualification: Bachelor's degree in marketing, Communications, Business, or a related field. Proven work experience in content marketing, digital marketing, or a similar role. Familiarity with streaming platforms and a passion for entertainment content, particularly Disney+ Hotstar's content library. Experience in planning and executing successful marketing campaigns, including asset creation, audience targeting, and performance analysis. Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously. Ability to work collaboratively in a fast-paced, cross-functional environment. Familiarity with social media platforms and emerging trends in digital marketing is a plus.

Responsibilities of the Candidate:

Collaborate with the Content & Brand Marketing Teams to implement marketing plans for new content releases, ensuring maximum visibility and audience engagement. Work closely with creative teams to develop compelling and visually appealing on-platform assets, including banners, thumbnails, trailers, and featured sections. Collaborate with cross-functional teams, including product, design, analytics, operations, and external agencies, to optimize the user experience and drive content consumption. Utilize data-driven insights to identify trends, analyze user behaviour, and refine content recommendations and positioning. Monitor and analyze on-platform content performance, KPIs, and viewer engagement metrics to drive continuous optimization and improvement. Stay up to date with industry trends and best practices in on-platform content marketing. Prepare regular reports and presentations to communicate campaign performance, insights, and recommendations to key stakeholders.
Job Type: Contractual / Temporary
Contract length: 12 months

Pay: ?25,000.00 - ?35,000.00 per month

Application Question(s):

What's your expected CTC?
Work Location: In person