Job Description

Coordination & Communication:

Act as the SPOC between regional centers and the corporate marketing/branding teams.

Ensure smooth two-way communication regarding campaign plans, requirements, approvals, and feedback.

Regional Marketing Execution:

Support the promotion of camp activities, patient awareness programs, center-level marketing events, and outreach efforts.

Localize and customize national campaigns to suit the regional audience without losing brand essence.

Event, Production & Logistics Management:

Assist in organizing events, health camps, patient engagement drives, and doctor-centric programs.

Coordinate production and logistics for BTL, OOH, and small-format video shoots, as needed.

Vendor Management:

Identify, negotiate with, and manage local vendors for printing, branding, activations, outdoor promotions, merchandising, etc.

Ensure quality control and timely delivery across vendors.

Support Digital Initiatives:

Facilitate smoother operations for social media content gathering (e.g., patient testimonials, doctor videos, center reels).

Assist the central social media team by enabling access to regional content, helping with shoots, and coordinating permissions.

Market Intelligence & Reporting:

Provide meaningful inputs from the ground regarding patient preferences, competitive activities, local trends, and opportunities.

Submit periodic reports on event execution, vendor performance, and campaign feedback.

Desired Profile:

Bachelor's degree in Marketing, Mass Communication, Event Management, or a related field.

3-5 years of relevant experience, preferably in healthcare marketing.

Prior experience working with doctors, managing healthcare events, and understanding clinical sensitivities.

Strong understanding of BTL activities, regional event planning, and vendor ecosystems.

Excellent negotiation skills and the ability to manage budgets effectively.

Willingness to travel extensively within the assigned region.

Strong verbal and written communication skills in English and regional language(s).

Ability to operate independently while aligning with overall brand and corporate guidelines.

Good to Have:

Experience supporting video production projects (testimonial shoots, camp coverage, digital content).

Exposure to digital marketing coordination (especially social media, local boosting, vernacular content creation).

Ability to work under tight deadlines and multi-task across different city locations.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?35,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Schedule:

Day shift Fixed shift
Supplemental Pay:

Performance bonus
Work Location: In person