Job Description

: Marketing Executive - BTL Activities (Lighting Industry)

Position:

Marketing Executive - BTL

Industry:

Lighting / Electrical / Consumer Durables

Location:

Seshadripuram, Bangalore

Experience:

1-4 years (Preferably in BTL/On-ground marketing)

Employment Type:

Full-time

Male Candidates Preferred

About the Role

The Marketing Executive - BTL Activities will be responsible for planning, executing, and monitoring all on-ground marketing and branding activities for the lighting product portfolio. The role requires strong coordination skills, understanding of brand visibility, and hands-on involvement in events, dealer promotions, and retail activations.

Key Responsibilities1. BTL Planning & Execution

Plan and execute BTL campaigns including

dealer meets, electricians' meet, van campaigns, shop branding, canopy activities, and product demos

. Implement

in-store visibility

programs across modern trade and retail counters. Coordinate with vendors for

printing, fabrication, branding materials, POSM, and event setups

.

2. Market Activation & Promotion

Conduct

field activities

to boost brand visibility and product awareness in target markets. Ensure

timely rollout of promotional schemes

, contests, and incentive programs for dealers and influencers (electricians, contractors, etc.). Identify potential markets for micro-level activations and outreach campaigns.

3. Vendor & Budget Management

Manage event vendors, negotiate costs, and ensure high-quality execution. Track BTL budget utilization and ensure activities are completed within approved costs.

4. Coordination & Reporting

Work closely with

sales teams

to align marketing activities with business goals. Track activity performance, gather market feedback, and prepare

MIS reports, post-event summaries, and ROI analysis

. Maintain inventories of branding materials, display units, and POS collaterals.

5. Retail & Channel Support

Develop and execute channel marketing programs. Support dealers with visual merchandising setups, signage installations, and new store branding. Ensure brand guidelines are followed across all touchpoints.

Key Skills & Competencies

Strong knowledge of

BTL execution

, ground activations, retail marketing. Ability to coordinate with multiple stakeholders (sales, vendors, dealers). Excellent communication and negotiation skills. Ready to travel extensively for on-ground activities. Good understanding of lighting/electrical industry trends (preferred). Proficiency in MS Office, especially Excel and PowerPoint.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field. MBA/PGDM in Marketing preferred. Experience in lighting, consumer durables, FMCG, or electrical industry is an added advantage.
Job Type: Full-time

Pay: ?25,000.00 - ?35,000.00 per month

Benefits:

Health insurance Leave encashment Paid sick time Provident Fund
Work Location: In person