Job Description

Plan and execute

localized marketing strategies

tailored to individual store or regional needs. Identify

community engagement opportunities

, such as events, sponsorships, and partnerships with schools, clubs, and local organizations. Drive

footfall to retail stores

through promotions, activations, and outreach programs. Work with store managers to understand specific business needs and customize campaigns accordingly. Manage

local advertising

channels, including outdoor, flyers, local radio, newspapers, and geo-targeted digital ads. Coordinate

in-store events

, product launches, and seasonal promotions. Build and maintain relationships with

local vendors, influencers

, and marketing partners. Monitor and analyze

LSM campaign performance

; report on ROI, footfall impact, and customer engagement. Collaborate with the central marketing team to align LSM activities with the brand's overall strategy. Ensure

brand consistency

across all local campaigns and store-level touchpoints.
Job Type: Full-time

Pay: ₹50,000.00 - ₹60,000.00 per month

Benefits:

Health insurance
Work Location: In person