Job Description

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we are hiring

Field Marketing Executives

in the automobile industry is responsible for implementing on-ground marketing activities, promoting vehicle sales, strengthening brand presence, supporting dealer networks, and engaging customers through campaigns, events, and local market initiatives.

Key Responsibilities

1. Market Development & Promotion

Conduct field visits to identify potential customers and promote the company's vehicles. Execute local marketing campaigns, roadshows, test-drive events, mall activations, and corporate outreach programs. Ensure placement of marketing materials such as banners, standees, brochures, and display units at key touchpoints.

2. Dealer & Sales Support

Coordinate with sales teams and dealership staff to support lead generation and conversion. Provide required marketing support to dealers--branding, signage, event setup, POS material distribution, etc. Assist in planning monthly promotional activities based on dealer requirements.

3. Lead Generation & Customer Interaction

Engage with walk-in customers during field events and collect leads. Explain product features, benefits, and offers to potential buyers. Follow up on leads and update data in CRM.

4. Market Research & Competitor Analysis

Conduct surveys to understand customer preferences, market trends, and competitor activities. Report insights to management for strategy improvements. Monitor competitor marketing strategies and promotional events.

5. Branding & Visibility Management

Ensure brand guidelines are followed across all field marketing activities. Maintain proper branding at dealerships, event locations, and partner outlets. Implement outdoor branding like hoardings, display boards, and vehicle branding.

6. Event Execution & Coordination

Plan and organize local-level events, exhibitions, CSR
Job Types: Full-time, Permanent, Fresher

Benefits:

Health insurance Leave encashment Provident Fund
Work Location: In person