Job Description

ob Description - Marketing Executive (Stones & Landscaping Projects)Position Title

: Marketing Executive

Department

: Marketing & Sales

Reports To

: Marketing Manager / Business Development Manager

Job Purpose

The Marketing Executive is responsible for promoting the company's stone products and landscaping solutions, generating leads, enhancing brand visibility, and supporting sales growth. The role involves market research, client engagement, project promotion, and execution of marketing strategies tailored to the landscaping and stone industry.

Key Responsibilities

Market Development & Lead Generation

Identify and target potential customers such as architects, builders, contractors, and homeowners. Generate qualified leads through field visits, networking, and digital platforms. Build relationships with real estate developers, landscape consultants, and interior designers.

Marketing & Promotion

Develop and execute marketing campaigns to promote stones, hardscapes, and landscaping services. Coordinate trade shows, exhibitions, and events to showcase products. Design and distribute marketing materials (brochures, catalogs, presentations). Enhance online presence through social media, website updates, and digital campaigns.

Customer Engagement

Meet clients to present products, landscaping designs, and solutions. Provide technical/product knowledge and assist in selecting suitable stone/landscaping options. Ensure high-quality customer service and follow-ups for repeat business.

Sales Support & Coordination

Work closely with the sales team to convert leads into projects. Prepare quotations, proposals, and presentations for clients. Support pricing strategies and promotional offers.

Market Research & Strategy

Study competitor activities, industry trends, and customer preferences. Suggest innovative marketing ideas to improve visibility and sales. Report marketing performance and ROI to management regularly.

Qualifications & Skills

Bachelor's degree / Diploma in Marketing, Business, or related field. 2-4 years of marketing experience (preferably in construction, stones, tiles, or landscaping). Strong communication, presentation, and negotiation skills. Knowledge of digital marketing tools and platforms. Creative and proactive approach to developing campaigns. Ability to travel to sites, client meetings, and exhibitions.

Key Competencies

Result-oriented and target-driven. Strong networking and relationship-building ability. Good design sense and market awareness. Team player with independent working capability. High integrity and accountability.
Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

Cell phone reimbursement
Language:

English (Preferred)
Work Location: In person