The Marketing Executive will execute retail marketing activities to enhance brand visibility, support sales targets, and drive customer engagement. The role involves close coordination with sales teams, dealers, and vendors, along with market analysis and reporting.
Key Responsibilities
Execute retail promotions, branding, POSM installations, and new product launches.
Ensure strong in-store visibility and merchandising across outlets.
Coordinate dealer meets, product demos, and market activation events.
Support sales teams with marketing data, reports, and execution.
Track competitor activities, market trends, and consumer insights.
Prepare weekly/monthly marketing reports and manage documentation.
Qualifications & Skills
Graduate with 1-5 years of experience in sales/marketing/merchandising.
Strong knowledge of retail sales and dealer management (mobile industry preferred).
Excellent communication, analytical, and presentation skills.
Proficient in MS Excel, PowerPoint, and CRM tools.
Fluency in English & Malayalam required.