Job Description

Position Responsibilities:

Develop and execute marketing campaigns to promote Hospital's services and products.

Monitor and analyze the performance of campaigns and adjust strategies as needed

Conduct market research to understand the healthcare landscape, competition, and patient needs.

Identify potential areas for business development and growth.

Create short-term and long-term plans for market penetration.

Enhance the hospital's brand image through various marketing channels. Develop and implement branding campaigns to increase awareness.

Utilize digital platforms for marketing, including social media, websites, and online advertising.

Implement SEO strategies to improve online visibility.

Establish relationships with local communities, businesses, and organizations. Organize health camps, workshops, and seminars to engage with the community.

Build and maintain strong relationships with physicians and healthcare professionals. Collaborate with medical practitioners to enhance referral networks.

Implement strategies to attract and retain patients. Develop patient-centric programs and services.

Create marketing materials, brochures, and promotional content. Ensure consistency in branding across all materials.

Establish key performance indicators (KPIs) to measure the success of marketing and business development initiatives. Regularly analyze and report on the effectiveness of various strategies.

Educational Qualification : Any Degree / MBA Marketing
Experience : More than 1 year hospital marketing experience
Preferred : Male Candidates only

Job Type: Full-time

Work Location: In person