Key Responsibilities:
? Contribute to the development and execution of comprehensive marketing plans to drive enrollment in cybersecurity courses and programs.
? Identify target markets and develop strategies to reach prospective students, professionals, and corporate clients.
? Create compelling content to showcase the academy's expertise and offerings in the cybersecurity domain.
? Coordinate and execute marketing campaigns across various channels, focusing on digital platforms, industry events, and partnerships.
? Establish and maintain relationships with industry influencers, educational institutions, and potential corporate partners to expand the academy's reach and collaborations.
? Collaborate with internal teams to ensure alignment of marketing efforts with course offerings and industry trends.
? Monitor campaign performance using analytics tools to optimise marketing strategies and improve conversion rates.
? Prepare regular reports on marketing KPIs, including student enrollments, leads generated, and conversion rates.
? Creating development plans and forecasting revenue targets and growth projections.
? Identifying market opportunities through meetings, networking and other channels
? Conduct comprehensive market research and competitive analysis to identify opportunities, threats, and industry trends. Present these findings to management to inform strategy development.
? Liaising with Management to develop marketing strategies.
? Create proposals and implement payment systems within agreements.
? Prepare presentations and marketing plans for new clients.
? Develop a market visit itinerary and conduct visits according to the schedule.
? Work diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
? Develop marketing strategies for higher marketing penetration and achievement of business growth.
? The position entails periodic travel for meetings, client interactions, event coordination, and conducting market research.
? Additional duties may be introduced as needed, in accordance with the organisation's requirements.
Job Type: Full-time
Pay: ?15,000.00 - ?22,000.00 per month
Benefits:
Cell phone reimbursement
Language:
English (Preferred)
Work Location: In person
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