Job Description

Position: Marketing Executive

Department: Marketing

Reports to: Director / CEO

Location: Bengaluru

Job Type: Full-time

Overview:

We are seeking a highly motivated and results-driven Marketing Executive to join our

dynamic team at IGI CORP, a Bengaluru-headquartered leader in advanced fire safety

solutions, specialising in the design, engineering, and manufacturing of high-

performance fire doors for industrial, commercial, and residential applications. Built on

a commitment to safety, precision, and innovation, we provide products that meet

stringent national and international fire-protection standards. The Marketing Executive

will play a pivotal role in developing and executing marketing plans to promote our

products and increase brand awareness in the sector.

Key Responsibilities:

1. Market Research & Analysis:

o Conduct market research to identify trends, customer needs, and

competitor activities within the safety ..

o Analyze customer feedback and industry developments to help refine

marketing strategies.

2. Campaign Development & Execution:

o Plan, create, and execute multi-channel marketing campaigns (digital,

print, social media, etc.) to promote Fire Protection & building material

products.

o Coordinate product launches and promotional events to increase

customer engagement.

3. Content Creation & Management:

o Develop content for digital platforms (website, social media, email

newsletters, blogs, etc.) that highlights product features, benefits, and

applications.

o Work closely with design and creative teams to produce high-quality

visuals and content.

4. Brand Management:

o Ensure brand consistency across all marketing materials and

communications.

o Enhance brand awareness by building strong relationships with key

stakeholders, including customers, distributors, and architects & interior

designers.

5. Lead Generation & Sales Support:

o Generate qualified leads through marketing efforts, including digital &

social media, trade shows, and tele-calling.

o Work closely with the sales team to develop targeted marketing strategies

that convert leads into customers.

6. Event Planning & Execution:

o Assist in organizing and attending industry trade shows, conferences, and

other relevant events to showcase our products and expand business

opportunities.

7. Reporting & Analytics:

o Monitor and evaluate the performance of marketing campaigns, reporting

on key metrics and KPIs.

o Utilize data insights to adjust and optimize marketing strategies for

maximum impact.

8. Collaborative Initiatives:

o Work closely with cross-functional teams, including product

development, sales, and customer service, to align marketing initiatives

with business objectives.

o Collaborate with external agencies or partners when necessary to ensure

effective execution of campaigns.

Skills and Qualifications:

Bachelor's degree in Marketing, Business, or a related field (preferred). Proven experience (2+ years) in a marketing role, preferably within the
construction, or manufacturing industry.

Strong understanding of digital marketing strategies, including SEO, SEM, social
media, and email marketing.

Excellent written and verbal communication skills. Conversant with speaking in
ENGLISH (any other language is a plus)?

Strong analytical skills and experience using marketing analytics tools (MS
Office, Google Analytics, etc.).

Ability to work independently and as part of a team in a fast-paced environment.
What We Offer:

Competitive salary and performance-based incentives. Opportunities for professional development and career growth.
Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Work Location: In person