Job Description

Key responsibilities

Strategic planning and execution:

Develop and implement comprehensive marketing strategies to promote hospital services, specialties, and programs.

Market and audience analysis:

Conduct market research to identify patient needs, preferences, and demographic trends to inform marketing efforts.

Campaign management:

Create, manage, and analyze marketing campaigns across various channels, including digital (SEO, social media, email) and traditional (print, events).

Digital and online presence:

Manage the hospital's website, social media profiles, and other online platforms to ensure consistent and up-to-date content.

Content development:

Create and oversee the production of marketing materials, such as brochures, newsletters, press releases, and website content.

Collaboration:

Work closely with clinical and administrative teams, and medical staff to create cohesive messaging and align marketing with organizational goals.

Community outreach:

Organize and participate in events, webinars, and community outreach programs to build brand visibility and relationships.

Budget and performance management:

Prepare and manage marketing budgets, allocate resources effectively, and track campaign performance to report on ROI.

Brand management:

Ensure consistent branding and messaging across all marketing efforts, and maintain compliance with healthcare marketing regulations.
Required skills and qualifications

1. Languages: Kannada , English, Tamil & Telugu

A bachelor's degree in marketing, communications, or a related field is typically required. Proficiency in digital marketing, including SEO, social media, and content creation. Strong communication, strategic thinking, and analytical skills. Ability to collaborate with various internal and external stakeholders
Pay: From ?18,000.00 per month

Work Location: In person