Job Description

The Marketing Executive will be responsible for driving student admissions, brand visibility, and community outreach through effective marketing strategies and field activities. The role involves both on-ground and digital marketing tasks to promote the school/education programs and build strong relationships with parents and stakeholders.

Key Responsibilities1. Lead Generation & Field Marketing

Conduct field visits in assigned areas to generate leads and promote school programs. Participate in outdoor marketing activities, events, and community outreach campaigns. Build relationships with parents, students, and local communities to drive admissions.

2. Counselling & Conversions

Meet and counsel parents to understand their requirements and explain school offerings. Handle walk-in enquiries, follow up on leads, and ensure timely conversions. Maintain strong communication throughout the admission cycle.

3. Branding & Promotion

Support planning and execution of marketing campaigns and promotional events. Coordinate with local vendors for brochures, banners, and marketing materials. Assist in managing social media and digital promotions when required.

4. Reporting & Coordination

Maintain lead trackers, daily activity reports, and campaign performance data. Coordinate with the admission and academic teams for smooth communication. Provide insights on market trends, competitors, and parent expectations.

Required Skills & Qualifications

Bachelor's degree in Marketing, Business, or related field. 1-3 years of experience in field marketing/sales (education sector preferred). Strong communication, negotiation, and persuasion skills. Ability to work independently and meet targets. Basic knowledge of MS Office and marketing tools.
Job Types: Full-time, Permanent, Fresher

Pay: From ?15,000.00 per month

Benefits:

Cell phone reimbursement Provident Fund
Work Location: In person